COMMAND DASHBOARD
Company snapshot: $28.6M funding, $14.1M ARR, 88 headcount, valuation undisclosed. Rapid growth phase requiring systematic GTM infrastructure to support enterprise expansion and Fortune 500 penetration.
Founder-led sales transition: Hiring VP Sales (NY, Feb 2026) and Growth Marketing Manager to transition from founder-led sales to scalable enterprise motion. Current GTM turnover signals process gaps and need for sales maturity.
Enterprise market positioning: Targeting Fortune 500 ICP with 100k+ applications/year. Strong competitive advantage with autonomous workflow agents, 45% faster time-to-hire, 30% turnover reduction, and 99% NPS versus incumbents like HireVue and TestGorilla.
GTM infrastructure gaps: RevOps and enablement hires signal forecast hygiene issues, AE ramping challenges in new category, and need for pipeline predictability. Gaps in pricing transparency and video depth versus established competitors.
Competitive dynamics: Losing market share to incumbents with established brand and scale advantages. Needs sales maturity to dominate high-volume enterprise segment despite superior AI workflow technology and ROI metrics.

Maki has superior AI recruitment technology with proven ROI metrics but lacks the enterprise sales infrastructure to systematically convert Fortune 500 prospects. The gap is operational: no standardized forecast processes, inconsistent pipeline generation, and manual sales motions that cannot scale to the $50M pipeline target required for enterprise dominance.

Days 1–90Q1 — FOUNDATION
Days 91–180Q2 — BUILD
Days 181–270Q3 — SCALE
Days 271–365Q4 — OPTIMIZE
Conservative

$18M ARR (28% growth)

Target

$22M ARR (56% growth)

Stretch

$25M ARR (77% growth with 15 Fortune 500 logos)

Strategic Summary

Core Opportunity

Maki People has superior AI recruitment technology with 45% faster time-to-hire and 99% NPS but lacks enterprise sales infrastructure to systematically convert Fortune 500 prospects into the $50M pipeline required for market dominance.

Execution Thesis

Deploy systematic enterprise sales infrastructure with AI-powered marketing, partnership channels, and sales assistance to scale from $14.1M to $22M+ ARR while establishing Fortune 500 market leadership in autonomous recruitment workflows.

Production systems, not theory. Revenue captured, not demos given.